New York, June 4, 2025 – Pipedrive, the easy and effective sales CRM for small businesses, has been named one of Estonia’s most reputable employers in two categories, according to the latest top employer study conducted by Kantar Emor, the leading data, insight and business consulting company in Estonia.
Among IT specialists, Pipedrive ranked 3rd, and students, the company was recognized as the 8th most reputable employer nationwide. “It’s incredibly rewarding to see that both students and IT professionals recognize Pipedrive as a desirable place to work. We’ve always believed that when people feel trusted, supported and empowered, they can do their best work and enjoy doing it. From investing in learning and development to fostering a culture of belonging, we strive to create an environment where people can grow professionally while staying true to who they are. It’s great to see that people outside our organization notice it too,” said Eva-Liisa Šmarjova, Talent Partner at Pipedrive.
Eva-Liisa Šmarjova (on the right), Talent Partner at Pipedrive, accepting the recognitions at the Kantar Emor award gala. Photo by Arno Mikkor.
The ICT sector ranking was compiled through a targeted survey conducted by Kantar Emor from March 19 to April 9, 2025, among 579 IT specialists. The respondents evaluated employers in the sector and shared their expectations for a great workplace. This biennial survey is now in its fifth edition.
The student ranking is part of Kantar Emor’s annual employer branding reputation study, which invites working professionals and students evaluate the reputation of employers in Estonia. This year’s survey was conducted online in March and April, 2025, gathering responded from 1,695 working individuals and 785 students in fields such as economics, management, natural sciences and technical disciplines.
About Pipedrive
Founded in 2010, Pipedrive is the easy and effective sales CRM that drives small business growth. Today, Pipedrive is used by revenue teams at more than 100,000 companies worldwide. Pipedrive is headquartered in New York and has offices across Europe and the US. The company is backed by majority holder Vista Equity Partners, and Bessemer Venture Partners, Insight Partners, Atomico and DTCP. Learn more at www.pipedrive.com.
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